TikTok is introducing a new feature that enables them to reduce the amount of AI-made content appearing in their streams. This initiative comes as the service revealed that it currently hosts more than 1 billion content made with AI.
Trial and Implementation
The new functionality is in a pilot phase over the following weeks before a global rollout. This development comes amid a rise in AI content, fueled by recent content generation software.
The Broader AI Trend
Recent reports that nearly a tenth of the most rapidly expanding video streams on a popular video site primarily display clips produced artificially. A considerable share of this content is considered mass-produced AI material, a term for substandard, factory-style content that is typically nonsensical or dreamlike.
Based on user feedback that many people like content created using AI tools, including AI artwork to educational videos, and we want to offer the community the power to see more or less of that, according to their own choices,” said a platform representative.
Volume and Proportions
The service announced that there are currently over a billion videos on its network tagged as AI-generated. Collectively, in excess of 100 m videos are uploaded to the platform every day, making AI content a minor part of its total content library.
How to Adjust Settings
Viewers will be able to reduce or increase the amount of artificial media they watch by using the topic control setting in the app and selecting “AI-generated content”. Further subjects that can already be controlled under the filter include politics, fashion, beauty, and dance.
Content Labeling and Policies
The platform’s guidelines mandate creators to label “realistic” AI-generated content, and it forbids dangerous deepfakes of public figures or emergencies. Any believable artificial content that is not labeled can be removed under its user guidelines.
In addition, the service will henceforth apply an artificially created label to content produced via its own AI tools, or identified by an cross-platform project for spotting AI-generated material. This step is intended to stop users from seeking to bypass the labeling process.
Educational Initiatives
TikTok is furthermore launching a $2 million AI literacy fund for specialists and organizations to develop educational content about responsible artificial intelligence. This project will support non-profit groups specializing in training programming and robotics.
Platform Protection
TikTok has defended its safety measures, during discussion over intentions to cut jobs for numerous content moderators in the UK. TikTok is set to reduce hundreds of positions in its user protection division in the UK capital, with trade unions and digital protection specialists voicing alarm that staff are being displaced by machine-led review.
A senior executive explained that people-led review would continue to be important, but artificial intelligence can safeguard staff by filtering out the most distressing content before it has to be seen by people. The platform stated a notable drop in shocking and graphic content reviewed by safety staff over the past year due to intervention by its automated systems.
“We think that it’s essential to balance staff and AI to ensure user safety,” the executive stated. “We’ll have staff as involved in the system, but we further consider it’s very important to reduce exposure to unsafe media as quickly as possible, which is why a lot of the machine support is really helping us process content quickly.”
